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G.I. Joe: A Real American Hero

Check our assortment G.I. Joe G.I. Joe: A Real American Hero (1982–1994).

The year 1982 saw the highly successful relaunch of the G.I. Joe product line in a narrower, 3.75-inch (9.5 cm) scale. The scale was the same scale used by the Kenner's Star Wars figures, but with many more points of articulation much like the 1970s Mego's Micronauts toy l...

Check our assortment G.I. Joe G.I. Joe: A Real American Hero (1982–1994).

The year 1982 saw the highly successful relaunch of the G.I. Joe product line in a narrower, 3.75-inch (9.5 cm) scale. The scale was the same scale used by the Kenner's Star Wars figures, but with many more points of articulation much like the 1970s Mego's Micronauts toy line Which itself was licensed directly from Takara's Microman toy line. This relaunch pioneered several at tactics in toy marketing, combining traditional advertising with an animated television mini-series, and an ongoing comic book. The decision to use a smaller 3.75-inch (9.5 cm) scale for the figures ook made it possible for Hasbro to produce a variety of matching vehicles and playsets That Further expanded the appeal and commercial potential of the line. G.I. Joe's increase increasing Popularity supported an array of spin-off merchandising That included posters, t-shirts, video games, board games, and kites. In 1985, both Toy & Hobby World Lamp and magazines ranked G.I. Joe as the top-selling American toy. The 3.75-inch (9.5 cm) line was Canceled at the end of 1994. This was the 30th Anniversary of ook G.I. Joe and accordingly, Hasbro released a or 12-inch (30 cm) and 3.75 inch (9.5 cm) figures based on the Original Action Team figures from 1964.

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> Toys>Action Figures>G.I. Joe>G.I. Joe (Hasbro)>G.I. Joe: A Real American Hero