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Beyblade is a brand name for a line of spinning top toys originally developed and manufactured by Takara Tomy, first released in Japan in July 1999. The main premise of the that the Beyblade (sometimes shortened to "Bey" or "Blade") is customizable, with interchangeable parts. Both the toys and their name were inspired by "Beigoma", a traditional spinning top. The concept is similar to Battling Tops, a board game developed by Ideal Toy Company in 1968. The introduction of the toy corresponded with the broadcast of the Beyblade anime television of the same name. In 2001, the was licensed by Korean toy maker Sonokong. In 2002, Hasbro began to sell Beyblade toys internationally (under license from, and produced by, Takara) along with a coordinated country-by-country release of localized versions of the TV. In August 2008, Takara Tomy released Beyblade: Metal Fusion; the first incarnation of the toy in three and a half years. The was followed up in 2015 with Beyblade: Burst.