Check out our assortiment G.I. Joe action figures and toys.

G.I. Joe action figures is a line of toy company Hasbro. The initial product offering represented four of the branches of the US armed forces. Developing G.I. Joe led to invent the term "action figure". The G.I. Joe trademark is used by Hasbro for several toy lines, although only two have been successful. The original 12-inch (30 cm) line was introduced centered on realistic action figures on February 2, 1964. In the UK this line license was given to Palitoy as Action Man. In 1982 the line was re-launched on a scale of 3.75-inch (9.5 cm) complete with vehicles, playsets and a complex background story with a constant struggle between the G.I. Joe Team and the evil Cobra Command is trying the Free World through terrorism to take over. While the American line evolved into the Real American Hero series, Action Man also changed, by using the same jigs and renamed to become Action Force. G.I. Joe was incorporated in 2003 into the National Toy Hall of Fame at The Strong in Rochester, New York.