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G.I. Joe

G.I. Joe

G.I. Joe action figures.
Alle G.I. Joe figuren van Hasbro.

G.I. Joe is a line of action figures produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces. The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American...

G.I. Joe action figures.
Alle G.I. Joe figuren van Hasbro.

G.I. Joe is a line of action figures produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces. The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys.

The G.I. Joe trademark has been used by Hasbro for several different toy lines, although only two have been successful. The original 12-inch (30 cm) line introduced on February 2, 1964 centered on realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. In 1982 the line was relaunched in a 3.75-inch (9.5 cm) scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Teamand the evil Cobra Command which seeks to take over the Free World through terrorism.

As the American line evolved into the Real American Hero series, Action Man also changed, by using the same molds and being renamed as Action Force. Although the members of the G.I. Joe team are not superheroes, they all had expertise in areas such as martial arts, weapons, and explosives.

G.I. Joe was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 2003.

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  • G.I. Joe: The Rise Of Cobra

    G.I. Joe: The Rise Of Cobra actiefiguren.
    Alle G.I. Joe: The Rise Of Cobra figuren van Hasbro

    In July 2009, a series of figures based on the G.I. Joe: The Rise of Cobra movie was released in the United States and Australia. The line was a mixture of the Rise of Cobra movie designs, some G.I. Joe vs Cobra designs, some 25th Anniversary figure molds and new molds.

  • G.I. Joe: A Real American Hero (1982–1994)

    G.I. Joe: A Real American Hero (1982–1994) actiefiguren.
    Alle G.I. Joe: A Real American Hero (1982–1994) figuren van Hasbro.

    The year 1982 saw the highly successful relaunch of the G.I. Joe product line in a smaller, 3.75-inch (9.5 cm) scale. The scale was the same scale used by the Kenner’s Star Wars figures, but with many more points of articulation much like the 1970s Mego’s Micronauts toy line which itself was licensed directly from Takara’s Microman toy line. This relaunch pioneered several tactics in toy marketing, combining traditional advertising with an animated television mini-series and an ongoing comic book. The decision to use a smaller 3.75-inch (9.5 cm) scale for the figures also made it possible for Hasbro to produce a variety of matching vehicles and playsets that further expanded the appeal and commercial potential of the line. G.I. Joe's increasing popularity supported an array of spin-off merchandising that included posters, t-shirts, video games, board games, and kites. In 1985, both Toy & Lamp and Hobby World magazines ranked G.I. Joe as the top-selling American toy. The 3.75-inch (9.5 cm) line was canceled at the end of 1994. This was also the 30th Anniversary of G.I. Joe and accordingly, Hasbro released a series of 12-inch (30 cm) and 3.75-inch (9.5 cm) figures based on the Original Action Team figures from 1964.

  • Overige G.I.Joe

    Overige G.I.Jpe actiefiguren.
    Alle Overige G.I.Joe figuren

  • G.I. Joe: Timeless Collection

    G.I. Joe: Timeless Collection actiefiguren.
    Alle G.I. Joe: Timeless Collection figuren van Hasbro

  • G.I. Joe vs Cobra

    G.I. Joe vs Cobra actiefiguren.
    Alle G.I. Joe vs Cobra figuren van Hasbro

  • G.I.Joe Micro Machines

    G.I.Joe: Micro Machines actiefiguren.
    Alle G.I.Joe: Micro Machines figuren

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