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G.I. Joe: A Real American Hero

Bekijk ons assortiment G.I. Joe G.I. Joe: A Real American Hero (1982–1994).

The year 1982 saw the highly successful relaunch of the G.I. Joe product line in a smaller, 3.75-inch (9.5 cm) scale. The scale was the same scale used by the Kenner’s Star Wars figures, but with many more points of articulation much like the 1970s Mego’s Micronauts toy ...

Bekijk ons assortiment G.I. Joe G.I. Joe: A Real American Hero (1982–1994).

The year 1982 saw the highly successful relaunch of the G.I. Joe product line in a smaller, 3.75-inch (9.5 cm) scale. The scale was the same scale used by the Kenner’s Star Wars figures, but with many more points of articulation much like the 1970s Mego’s Micronauts toy line which itself was licensed directly from Takara’s Microman toy line. This relaunch pioneered several tactics in toy marketing, combining traditional advertising with an animated television mini-series and an ongoing comic book. The decision to use a smaller 3.75-inch (9.5 cm) scale for the figures also made it possible for Hasbro to produce a variety of matching vehicles and playsets that further expanded the appeal and commercial potential of the line. G.I. Joe's increasing popularity supported an array of spin-off merchandising that included posters, t-shirts, video games, board games, and kites. In 1985, both Toy & Lamp and Hobby World magazines ranked G.I. Joe as the top-selling American toy. The 3.75-inch (9.5 cm) line was canceled at the end of 1994. This was also the 30th Anniversary of G.I. Joe and accordingly, Hasbro released a of 12-inch (30 cm) and 3.75-inch (9.5 cm) figures based on the Original Action Team figures from 1964.

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> Toys>Action figures>G.I. Joe>G.I. Joe (Hasbro)>G.I. Joe: A Real American Hero